MAIN SERVICES

RTW AND ACCESSORIES CREATIVE DIRECTION

Consulting services on developing private label collections or projects, with special focus on creative direction, sourcing, merchandise.

PHOTO SHOOTING PROD., MODELS CASTING AND STUDIO/LOCATION SETTING   

PRODUCT PLACEMENT

My relationships with media, stylists, agents, models allow me to reach the most coveted outlets.

From editorial placements & brand feature stories to celebrity seeding & placement providing an in-house vibe with large agency results.

SERVICES for fashion retail

SCOUTING

Head hunting and forecasting of new designers and emerging brands in various strategic markets.

Participating to the international fashion's leading trade shows.

Visiting the most important local and international showrooms, drafting of detailed reports on collections customised to meet each client’s personal needs.

BUYING OPERATION

Assistance, during the buying campaign, in selecting collections and in drawing up orders, taking into account guidelines and previously defined budgets.

E-COMMERCE SCOUTING

Monitoring and analysis of major trends in the online marketing channels, with particular focus on the best performing brands and product categories.

Forecasting and screening of new hi-potential designers and premium brands.

VISUAL MERCHANDISING AND  RETAIL INTERIOR STYLING

Assistance to independent retailers for each point of sale settings, highlighting brand display solutions based on brand’s performances, target and mood. 

Creation of effective product displays and settings.
Research of both props and display elements to complete shop windows and corners. 

Design and installation of special windows.

Consulting services for “soft” renovations at the retail point interior, defining the ideal mood, proposing decorative materials and furnishing complements.

BRAND MIX STRATEGY

Assistance in defining an ideal brands assortment based on client targets.
Analysis of the brand mix creating a proper balance.

 Assistance to clients in creating the first commercial and accreditation contact with brands and agents companies.

SOCIAL MEDIA CONTENT STRATEGY   

Assistance to independent fashion retailers in creating hi-quality contents for social media with a view to consistently enhance the retail point visibility fine-tuned to mirror the venue’s in full respect of the firm’s DNA.

Creation of a style guide for an optimal in-house contents production.